- Planning & implementation of special campaigns through print, electronic and digital media for Agricultural technology transfer
- Producing educative audio-visuals on Agriculture for broadcast/telecast
- Maintaining liaison with national Press, Radio and Television channels for Dissemination of agricultural information
- E-Publication of fortnightly Zaratnama, Quarterly “Journal of Agricultural Research (JAR)” and printing of other extension publications
- Technical guidance to farmers to resolve their emergent field problems
- Monitoring of Newspapers and preparation of Press Clippings on daily basis
- Electronic media monitoring for TV Tickers/Programs/News reports about Agriculture
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