- Planning & implementation of Technical & Govt. Initiatives and special campaigns through print, electronic and social media for Agricultural technology transfer
- Producing educative audio-visuals on Agriculture for broadcast/telecast
- Maintaining liaison with national Press, Radio and Television channels for Dissemination of agricultural information
- Pre-testing of media productions
- Publication of scientific periodical quarterly “Journal of Agricultural Research (JAR)”, fortnightly Ziratnama, Production Plans and Extension etc.
- Coordination between agencies concerned in storing, handling, processing and retrieving agricultural information
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